Title tags

Title tags are one of the most important SEO elements for your portfolio website. They appear as the clickable headline in search engine results and help both search engines and potential clients understand what your pages are about.

Where to Edit Your Title Tags

Homepage Title

Log into your Dunked account and go to Settings > General
Find the "Homepage title" field
Enter your desired title (you'll see a live preview of how it appears in Google search results section)
The character counter will help you stay within the recommended length

Project/Page Titles

When editing any project or page, scroll down to the "SEO Settings" section
Find the "SEO Title" field
Enter your desired title
Watch the character counter to ensure optimal length

Understanding Character Limits

Recommended length: 50-60 characters
If you have "Append site title" enabled, you'll have fewer characters available since your site title will be automatically added (e.g., ".... - John Smith")
The character counter will show you exactly how many characters you have available

Best Practices for Creative Portfolio Titles

Good Examples:

For Photographers:

"Award-Winning Wedding Photography Portfolio - NYC Photographer"
"Fashion & Editorial Photography by Sarah Chen - London"
"Commercial Photography Portfolio - Product & Lifestyle Shots"

For Designers:

"UI/UX Design Portfolio - Mobile Apps & Web Interfaces"
"Brand Identity Designer Portfolio - Logo & Visual Systems"
"Digital Product Design Portfolio - SaaS & Tech Projects"

For Illustrators:

"Children's Book Illustration Portfolio - Fantasy & Adventure"
"Editorial Illustration Portfolio - The New Yorker Artist"
"Character Design Portfolio - Animation & Game Art"

Poor Examples and Why:

❌ "Home" or "Portfolio"

Too generic, doesn't describe your work or expertise

❌ "Welcome to My Website"

Wastes valuable characters, doesn't help with SEO

❌ "John Smith - John Smith - Photography - Photos - Photographer"

Keyword stuffing, looks spammy

❌ "Best Award Winning Top Rated Amazing Photographer in New York City Area Professional Photos"

Overuse of adjectives, looks unprofessional

Tips for Writing Effective Title Tags

Be Specific
- Include your specialty (e.g., "Brand Identity," "Wedding Photography," "Character Design")
- Mention your location if you serve local clients
Include Your Name or Studio Name
- Especially important for personal brands
- Consider using "by [Your Name]" format
Add Relevant Credentials
- If space allows, include important credentials or recognitions
- Example: "Award-Winning," "Published," "Featured in [Publication]"
Consider Your Audience
- Use terms your potential clients would search for
- Balance creativity with searchability
Maintain Consistency
- Use similar formats across your portfolio pieces
- Keep your brand name consistent

Using the Title Preview

As you type your title, watch the Google Search Preview section below the input field. This shows you exactly how your title will appear in search results, helping you:

See how your title looks when truncated
Understand how your site title appears when appended
Ensure readability and professionalism

Common Questions

Question: Should I include keywords in my titles?

Answer: Yes, but prioritize natural readability. Include relevant keywords that accurately describe your work without forcing them.

Question: Should I enable "Append site title"?

Answer: If you have a strong personal or studio brand, enabling this can help with brand recognition. Just remember it will reduce the available characters for your page titles.

Question: How often should I update my title tags?

Answer: Review them whenever you make significant changes to your portfolio or services, or if your specialization changes.

Remember, your title tags are often the first impression potential clients have of your work. Take time to craft titles that accurately represent your creative expertise while being clear and searchable.

Need help crafting the perfect title? Try our AI-powered title generator by clicking the "Generate with Dunked AI" button next to any title field.