Page descriptions

Meta descriptions are the preview text that appears under your title in search results. A well-crafted description can significantly improve click-through rates by giving potential clients a compelling preview of your work and expertise.

Where to Edit Your Meta Descriptions

Homepage Description

Go to Settings > General
Find the "Homepage description" field
Enter your description (you'll see a live preview in the Google Search Preview section)
The character counter will help you stay within the optimal length

Project/Page Descriptions

When editing any project or page, scroll to the "SEO Settings" section
Find the "SEO Description" field
Enter your description
Use the character counter to ensure optimal length

Understanding Character Limits

Optimal length: 145-160 characters
If your description is too long, search engines may cut it off with an ellipsis (...)
The character counter will help you write descriptions that display fully in search results

Best Practices for Creative Portfolio Descriptions

Good Examples:

For Photographers:

Commercial photographer with 10+ years experience creating compelling product imagery for luxury brands. View my portfolio of high-end fashion & lifestyle photography.

For Designers:

UI/UX designer crafting intuitive digital experiences for startups and tech companies. Expertise in mobile apps, web platforms, and design systems. View my featured work.

Brand identity designer helping businesses tell their story through thoughtful logos, typography, and visual systems. Featured in Communication Arts & Brand New.

For Illustrators:

Children's book illustrator bringing stories to life with whimsical characters and magical worlds. Published by Penguin Random House, Chronicle Books, and Simon & Schuster.

Editorial illustrator creating conceptual artwork for leading publications. Regular contributor to The New York Times, The New Yorker, and TIME Magazine.

Poor Examples and Why:

❌ "Welcome to my portfolio website. Please take a look around."

Generic, wastes characters, doesn't describe your work

❌ "Designer designer designer design designs designing design services design portfolio design work design projects design examples design showcase design"

Keyword stuffing, looks spammy

❌ "I am a photographer."

Too brief, doesn't provide value or context

❌ "Best top-rated amazing award-winning mind-blowing incredible fantastic designer in the city creating awesome stunning beautiful amazing designs"

Overuse of adjectives, unprofessional

Tips for Writing Effective Descriptions

Lead with Value
- Start with your most impressive credential or specialty
- Highlight what makes your work unique
- Include relevant achievements or notable clients
Be Specific About Your Services
- List your primary specialties
- Mention the types of projects you handle
- Include your target industry if relevant
Include a Call to Action
- End with phrases like "View my portfolio," "See my latest work," or "Contact me for commissions"
- Make it clear what action you want potential clients to take
Add Credibility Markers
- Mention years of experience
- Include notable publications or features
- Reference major clients or brands (if permitted)
Use Natural Language
- Write as you would speak to a potential client
- Avoid unnecessary jargon
- Keep it professional but personable

Using the Description Preview

The Google Search Preview section shows you exactly how your description will appear in search results. Use this to:

Check how your description flows
Ensure it's not getting cut off
Verify that it looks professional and compelling

Common Questions

Question: Should my description match my page content exactly?

Answer: Not necessarily. Your description should summarize the page content while being compelling enough to encourage clicks.

Question: How often should I update my descriptions?

Answer: Review them whenever you:

Update your portfolio significantly
Change your services or specialties
Add major achievements or publications
Shift your target market

Question: Should I use the same description for every page?

Answer: No, each page should have a unique description that accurately reflects its specific content.

Using AI to Generate Descriptions

Need help crafting the perfect description? Click the "Generate with Dunked AI" button next to any description field. Our AI will analyze your content and suggest professional descriptions tailored to your work.

Pro Tips for Creative Professionals

Use Industry-Specific Language
- Include terms your clients would use when searching
- Mention specific techniques or styles you specialize in
- Reference relevant software or tools if applicable
Highlight Your Process
- Brief mention of your approach
- Emphasize collaboration if that's important to clients
- Note any unique methodologies
Target Your Ideal Client
- Speak directly to your preferred client type
- Address their specific needs or pain points
- Use language that resonates with your target market

Remember, your meta description is your elevator pitch in search results. Make every character count by clearly communicating your value proposition and what makes your creative work unique.